From the Web Directly to the Road – Our Tire Trade with a System

Tires and Online Trade – that doesn’t fit together? People at AG have been successfully proving the opposite for over 20 years: As an online pioneer among tire dealers, Delticom launched the first online shops for car tires just six months after the company’s founding in July 1999. On January 15, 2000, the flagship shop ReifenDirekt.de went online. In May 2000, the first online shop for business customers, Autoreifenonline.de, followed. For a complete overview of all shops.

We are internationally successful in e-commerce: Throughout Europe, we cater to a wide range of buyer groups – including motorcyclists and fleets. Today, Delticom AG includes over 400 online shops worldwide and our marketplace Reifen.de (Tyres.net) in over 70 countries with a comprehensive tire and complete wheel portfolio. We serve our more than 17 million customers worldwide with international teams. We understand the needs of online buyers and enable them to purchase their tires quickly, easily, and at top prices online.

People at Delticom have consistently demonstrated a keen sense of trends and market opportunities in the digital environment since the company’s founding. Thanks to this fact, Delticom is Europe’s leading company for the online distribution of tires, rims, and complete wheels. With successful brands like ReifenDirekt and Tirendo, we have stood for modern, dynamic, and international e-commerce for more than 20 years. With a high level of marketing expertise, we implement highly efficient and automated measures to target potential customers precisely and cost-effectively or to encourage repeat purchases.

Online Purchase – Enormous Advantages for Tire Buyers: Our shops are the first port of call for many internet users across Europe when searching for a new car or motorcycle tire. Finding the right tire for your vehicle is easy, and ordering in the shop is safe and convenient. Our virtual “tire advisor” helps here. Delivery is fast and reliable thanks to powerful logistics processes.

Online tire buyers benefit from very high product availability, even in niche sizes and at peak seasons, at extremely low prices. Often, savings of 30 percent or more can be achieved compared to other purchasing sources. Customers regularly receive purchasing advantages through promotional offers, competitions, or partner collaborations.

The Right Tire for Every Vehicle: All brands, all sizes, all price levels – in Delticom’s online shops, every interested party quickly finds the right tire for their vehicle. Dealers and drivers benefit from Delticom’s value-for-money house brands like Star Performer, Goodride, or Nankang. We offer environmentally conscious online buyers a wide selection of tires for electric vehicles from all renowned manufacturers.

Principle “Buy Online, Mount Offline”: As a special service from Delticom, drivers can specify during the ordering process whether their tire should be delivered to a desired address or directly to one of our over 38,000 local partner workshops across Europe – where the tires are professionally mounted on the rim. Are you an interested workshop? Here is the registration as a mounting partner.

Expertise in Tires and Wheels: Delticom has over 20 years of experience in the online trade of tires and wheels. Business customers also benefit from access to a comprehensive product range and short delivery times. We enable even smaller businesses to continue selling as full-range suppliers to their customers – flexibly and independently. Whether as a workshop, automotive business, tire specialist dealer, or wholesaler: With Delticom as a partner, you benefit from 20 years of expertise in e-commerce, tire trade, and international logistics. Expert teams from Germany and many other European countries take care of the specific concerns of our business customers.

• To register as a B2B dealer customer, click here

Delticom AG is a member of the BRV (Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V.).

E-Commerce in the Replacement Tire Business: What Does the Future Hold? The trend towards digitalization remains unbroken worldwide. The increasing willingness to buy online also accelerates the online market penetration in the replacement tire trade. In powerful teams, we work across departments and in flexible work models with flat hierarchies on new concepts for digitalization, on future mobility topics, and the continuous optimization of customer service and shopping experience. Services like Reifen.de (marketplace) or Reifentest.com (independent consumer platform) complete our offering and are continuously expanded by us.

• More about our services like the workshop partnership here
• All advantages for B2B customers can be found here