Always the right profile

Delticom, founded on 2 July 1999, is the European market leader for online tyre and wheel sales and distribution. With successful brands such as, ReifenDirekt or Tirendo, Delticom AG has been synonymous with modern, dynamic e-commerce for more than 20 years, with the aim of enabling all Europeans to buy their tyres around 30 percent cheaper than before.

When buying tyres online via the Delticom shops, customers all over the world receive numerous benefits. Tyre buyers benefit from an enormous product selection for their vehicle at very favourable prices, as well as fast delivery to their home or to one of around 30,000 partner garages across Europe.

We are digital – and we are there for our international customers:

We know our customers’ needs and cater to them every day all over the world. With a keen sense for trends and market opportunities in the digital environment, we operate more than 300 online shops and distribution platforms in over 70 countries worldwide. Delticom is primarily active in Europe and has more than 20 years of expertise in setting up and operating online shops, acquiring customers online and in online marketing, as well as developing partner networks and logistics processes.

We are mobile:

Today, our experienced teams help more than 17 million satisfied customers worldwide with their mobility needs. Whether it’s cars, motorcycles or special vehicles, our product portfolio for private and business customers (B2C and B2B) covers an unprecedented range of more than 600 tyre brands and around 18,000 tyre models. These include all price categories and all types of vehicles – including popular Delticom in-house brands such as Star Performer. Complete wheels and rims complete our product range.

Needless to say, we are committed to the future and to electromobility: our portfolio already includes an extensive range of tyres for electric vehicles.

We are moving with innovation:

Since its foundation in 1999, Delticom has built up extensive expertise in designing efficient and fully system-integrated ordering and logistics processes. Several warehouses, including in Germany, as well as expanding, cutting-edge logistics facilities, such as the one in Ensisheim, France since 2020, have reduced transport distances. This ensures that customers can be supplied quickly at all times, even in niche sizes and during seasonal peak times.

We work cooperatively:

At the customer’s request, we send the ordered tyres directly to a selected Delticom workshop partner near the costumer’s location. Our around 30,000 stationary workshop partners european-wide offer customers a comprehensive range of services – from installing tyres to performing inspections or repairs. Our partners benefit from obtaining new customers free of charge via e-commerce.

We make you a full-range supplier:

Business customers also benefit from numerous advantages when taking advantage of our offering at top purchasing conditions – without any additional costs (no minimum order quantity, no shipping costs), full flexibility and a 30-day return policy. You can find all the information in our B2B shops such as

We are successful:

In the 2022 financial year, Delticom AG generated revenues of around 509 million euros. At the end of the year, the company employed 178 people.

Delticom AG’s shares have been listed in the German Stock Exchange’s Prime Standard since October 2006 (ISIN DE0005146807).

Delticom AG is a member of the German Tyre Trade Association (Bundesverband Reifenhandel und Vulkanisateur-Handwerk e.V., or BRV).

  • >17 million


  • 70+


  • 600+

    brands in the range

Our values:


We support work-life or family balance with the option of mobile working from other locations or home.


For more than 20 years, Delticom AG has stood for modern, dynamic e-commerce. We know our customers' needs and serve them every day all over the world.


With a keen sense of trends and market opportunities in the digital environment, we operate more than 300 online stores and sales platforms in over 70 countries worldwide.


Of course, we are focusing on the future and electromobility: Our portfolio already includes an extensive range of tires for electric vehicles.


From Internet pioneer to Europe's largest online tire retailer: the courage to embrace new concepts characterizes Delticom's development. As early as October 2000, Delticom had the first car tire of its new, own house brand "Star Performer" manufactured.



As a modern e-commerce company, Delticom and its employees have been committed to steady growth in online retailing and the digitalization of the tire market in all areas since the company was founded.



Buying online is easy. But how does the tire get on the car? Based on the principle of "buy online, fit offline," customers can easily find one of 38,000 local partner workshops worldwide in our stores.



19. October 2021

Delticom Hausmarken: Neue Wintermodelle von N...

Mit dem “Nankang Activa SV-4” sicher durch den WinterSo ist der Winterreifen “Activa SV-4” der Delticom Hausmarke Nankang in diesem […]

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1. June 2017 celebrates its 15th anniversary

At customers can find over 25,000 different types of tyres from more than 100 brands. The online B2B shop offers […]

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18. April 2017

When it comes to complete wheels, Delticom of...

Timo Eisen, Head of Complete Wheel and Rims at Delticom, explains, “Our customers benefit from Delticom AG’s diversity of products […]

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6. April 2017

Simply, quickly, and cheaply: Find the perfec...

For this reason, online tyre shop Tirendo have made it their mission to offer the perfect tyre for every customer. […]

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3. April 2017

All set for the 2017 season with Moto-tyres.c...

“Lots of bikers prefer to fit out their bikes themselves so that they can prepare for their next trip exactly […]

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29. March 2017

Get your spring off to a great start with the...

Tread depthMany countries stipulate the minimum tread depth allowed by law: while the minimum in Europe is 1.6 mm, experts […]

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23. February 2017

New Head of Key Account Management B2B at Del...

“Welcoming Nathalie on board means gaining an expert with an excellent network who will provide us with valuable support, especially […]

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5. January 2017 draws a positive conclusion f...

In addition to strengthening B2B services, has also worked on optimising user friendliness. The introduction of new features in autumn 2016 […]

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