company
Delticom - Profiling for Success
The company Delticom, founded on July 2, 1999, is the European online market leader in the trade and distribution of tires and complete wheels. With successful brands like ReifenDirekt and Tirendo, Delticom AG has stood for modern, dynamic e-commerce for more than 20 years, aiming to allow all Europeans to purchase their tires about 30 percent cheaper than before.
With successful brands like ReifenDirekt and Tirendo, Delticom AG has stood for modern, dynamic e-commerce for more than 20 years, aiming to allow all Europeans to purchase their tires about 30 percent cheaper than before.
When buying tires online through the Delticom shops, customers across Europe receive numerous benefits. Tire buyers benefit from an enormous product selection for their vehicle at very affordable prices and fast delivery to their home or one of around 30,000 local workshops across Europe.
We are digital – and internationally there for our customers:
We know the needs of our customers and serve them every day. With precise intuition regarding trends and market opportunities in the digital environment, we operate more than 300 online shops and online sales platforms in over 70 countries worldwide. Delticom primarily operates in Europe and possesses over 20 years of expertise in building and operating online shops, internet customer acquisition, online marketing, as well as building partner networks and logistics processes.
We mobilize:
Today, our experienced teams across Europe support over 18 million satisfied customers in staying mobile. Whether for cars, motorcycles, or special vehicles: Our product portfolio for private and business customers (B2C and B2B) includes an unparalleled range of more than 600 tire brands and over 40,000 tire models in all price categories and for every type of vehicle – including popular Delticom house brands like Star Performer. Complete wheels and rims complement our product offering.
Naturally, we focus on the future and electromobility: Our portfolio already includes a comprehensive range of tires for electric vehicles.
We move and innovate:
Since its founding in 1999, Delticom has built comprehensive expertise in designing efficient and fully integrated order and logistics processes. Several of our own warehouses, such as those in Germany, and the expansion of state-of-the-art logistics complexes like the one in Ensisheim, France, since 2020, shorten transport routes. This ensures fast delivery capability for customers at all times, even in niche sizes and during peak seasons.
We work in partnership:
At the customer’s request, we send the ordered tires directly to a selected Delticom workshop partner near the customer. Our approximately 30,000 stationary workshop partners across Europe offer customers a comprehensive range of services – from tire fitting to inspections or repairs. The partners themselves benefit from the free acquisition of new customers from e-commerce.
We make you a full-range supplier:
Business customers also benefit from numerous advantages when using our offer at top purchasing conditions – without additional costs (no minimum order quantity, no shipping costs) with full flexibility and a 30-day return policy. We provide all information for you in our B2B shops like Autoreifenonline.
We are successful:
In the 2022 fiscal year, Delticom AG generated sales of around 509 million euros. At the end of last year, 178 employees were employed by the company.
The shares of Delticom AG have been listed in the Prime Standard of the Deutsche Börse since October 2006 (ISIN DE0005146807).
Delticom AG is a member of the BRV (Bundesverband Reifenhandel und Vulkanisateur-Handwerk e.V. (BRV).
We continue to evolve:
In subsequent years, Delticom expanded its traditional shop business by adding a platform business and continued to focus on profitability: in 2024, gross merchandise volume rose to 597 million euros. In 2026, the Annual General Meeting approved a dividend of 0.12 euros per share; at the same time, Delticom is consistently focusing its further development on digital process automation and a service platform with greater AI support.
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>17 million
Customers
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70+
Countries
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600+
Brands in assortment
OUR VALUES
Modern
We support the compatibility of work and private life or family with the possibility of mobile working from other locations or from home.
Innovative
For more than 20 years, Delticom AG has stood for modern, dynamic e-commerce. We know the needs of our customers and serve them every day worldwide.
Dynamic
With precise intuition regarding trends and market opportunities in the digital environment, we operate more than 300 online shops and sales platforms in over 70 countries worldwide.
Future-proof
Naturally, we focus on the future and electromobility: Our portfolio already includes a comprehensive range of tires for electric vehicles.
OUR HISTORY
From internet pioneer to Europe’s largest online tire retailer: The courage for new concepts shapes the development of Delticom. As early as October 2000, Delticom had the first car tire of its new, own house brand “Star Performer” manufactured.
E-COMMERCE
As a modern e-commerce company, Delticom and its employees have been committed to continuous growth in online trading and the digitization of the tire market since its founding.
SERVICES
Buy online, it’s easy. But how does the tire get on the car? Following the principle “Buy online, mount offline,” customers can easily find one of the 38,000 local partner workshops worldwide in our shops.